Design Set Match

Yes, I “Drank the Kool-Aid”

San Francisco Duboce Triangle Edwardian Master Bath  NARI Members involved in this project include      General Contractor: Jeff King & Company      Vanities & Plumbing Fixtures: Jack London Kitchen and Bath Gallery     Shower Enclosure: California Shower Doors      Photography: Treve Johnson Photography

San Francisco Duboce Triangle Edwardian Master Bath

NARI Members involved in this project include     General Contractor: Jeff King & Company     Vanities & Plumbing Fixtures: Jack London Kitchen and Bath Gallery     Shower Enclosure: California Shower Doors     Photography: Treve Johnson Photography

A few months ago at a NARI (Nation Association of the Remodeling Industry) chapter meeting this came up in conversation. It was said in a lovingly snarky way by a regular guest and it made me think to myself, “why do I participate fully and joyfully in NARI?”

It’s not my religion, but it is part of my faith structure. I realized that just as I am involved at All Souls Parish in Berkeley in helping members get meals and rides, and in my leadership responsibilities in Bible Study Fellowship International (BSF) to have a deeper relationship with God and my church community; I fully believe that making connections at the monthly San Francisco Bay Area (SFBA) and North Bay meetings is valuable for me, for the contractors, architects, showrooms, and other remodeling industry professionals and homeowners.

San Francisco Duboce Triangle Edwardian Laundry Nook   NARI Members involved in this project include       General Contractor: Jeff King & Company       Electrical Fixtures: Berkeley Lighting       Photography: Treve Johnson Photography

San Francisco Duboce Triangle Edwardian Laundry Nook

NARI Members involved in this project include     General Contractor: Jeff King & Company     Electrical Fixtures: Berkeley Lighting     Photography: Treve Johnson Photography

Since starting Design Set Match five years ago, I desired to make connections that had meaning, connections that could take root. I’m skeptical by nature, but I knew some of what Paul and Nina Winans had poured into the organization and that there is often value that words can not describe so at the end of my first year as an entrepreneur I took a step of faith and became a NARI member. Now some might ask if I “got any business” from other members that first year, I don’t think I did, and that's ok.

I became a board member so that I could know and fully understand more about the organization for myself. And I’ve since become the board secretary, taking notes of each meeting, and I’ve joined Dave Freer of the Collier Warehouse on the Membership Committee after having an opportunity to watch and listen to see where I felt that best fit for personal and association growth.

So what do I get out of NARI? Nothing. Well not completely. I love that even if the topic was about concrete or something else that might bore me, the SFBA meetings are in showrooms so that every meeting is four-fold with great locations, educational topics, networking and industry politics (I’m glad others can represent me in this). I probably put more into NARI than I receive in “instant gratification”, but I believe that with small steps of faith, the services I can offer to homeowners in San Francisco, Berkeley, and Marin, will grow in quality. I attend meetings, invite new comers and reach out to members to build relationships with the company owner(s) and their staff. I find it is critical to know who I will actually be working with. I nurture those relationships each month and look for opportunities to improve my businesses quality of service by introducing homeowners to General Contractors I can trust and introducing contractors to showrooms and trade or sub-contractors that I believe they can trust too. Is it perfect? Nothing in remodeling is, but integrity and passion for remodeling is key for any professional I trust.


Investing in a strong building industry is the foundation for success in remodeling for homeowners and business owners a like.

Best Of Houzz 2015 Award!



Best Of Houzz 2015 Award


Over 25 Million Monthly Unique Users Rated Top-Rated Home Building,

Remodeling and Design Professionals in the United States and Around the World


OAKLAND, CA, January 22, 2015 DESIGN SET MATCH of Oakland, CA has been awarded Best Of Houzz for Customer Satisfaction by Houzz, the leading platform for home remodeling and design. The 5 year old design firm was chosen by the more than 25 million monthly unique users that comprise the Houzz community from among more than 500,000 active home building, remodeling and design industry professionals. 

The Best Of Houzz award is given in two categories: Design and Customer Satisfaction. Design award winners work was the most popular among the more than 25 million monthly users on Houzz, known as Houzzers. Customer Satisfaction honors are determined by a variety of factors, including the number and quality of client reviews a professional received in 2014. Winners will receive a Best Of Houzz 2015 badge on their profiles, helping Houzz users around the world who discover and love a professionals work to learn even more about that business popularity and satisfaction rating among their peers in the Houzz community. 

We work with homeowners who are busy professionals working long days or running their kids to multiple activities and don't have hours to spend in showrooms. They have tried working with architects and are overwhelmed when they are sent to select materials on their own, or they are frustrated when they can't read their drawings or visualize their new kitchen and bath remodel. Usually they are trying to make responsible investment decisions but are secretly worried they may make choices they decide they don’t like until it is too late. We start with an initial conversation for about five to ten minutes and we schedule a complimentary consultation to see if we are a good match for each other. If it makes sense, we arrange to do a schematic design where we measure and remodel the kitchen or bathroom on the computer with photorealistic renderings to help us imagine the transformation before investing thousands of dollars and months in a construction zone. We work as a team with the general contractor in the design process and construction preparation to complete the necessary drawings for pulling permits as well as continued conversations and visits during construction for adjustments due to unforeseen circumstances. We have the honor of hiring a professional to photograph to document these fantastic home metamorphoses.

Houzz provides homeowners with a 360 degree view of home building, remodeling and design industry professionals, empowering them to engage the right people and products for their project, said Liza Hausman, vice president of industry marketing for Houzz. Were delighted to recognize Alisa Hofmann & Design Set Match among our Best Of professionals as judged by our community of homeowners and design enthusiasts who are actively remodeling and decorating their homes.

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About Alisa Hofmann

From childhood I have always been fascinated with homes of all shapes, sizes, and styles. I found that I was also disappointed when visiting a historic home that had been poorly remodeled by a well-meaning do-it-yourself homeowner who, with a little design guidance, could have a room that functioned and didn't stick out like a sore thumb. When I discovered there was a career I could choose that would appease my fascination as well as improve the life of a family and a building, I knew interior design was the right choice for me.

Sustainable design was being rediscovered and taught practically while I was in school but has only more recently become mainstream in everyday living. I am not a step-in-and-design-it-for-you person. While there are certain design elements and placements that must be just so, I prefer to work side by side with homeowners to guide in their decision making process. With so many choices in the showrooms it is easy to get overwhelmed. As your designer, I help guide your decisions step by step so that you can focus on what will work best for you and your family and not all of the other distracting eye-candy.

While many homeowners may be adept in construction, I highly recommend choosing contractors and specialty installers who are licensed, bonded and insured, and are professionals certified through the National Association of the Remodeling Industry (NARI) and Build It Green (BIG). My goal is, as should be yours, to have the best experience possible. This comes often not through the cheapest bidder on a project, but through companies and individuals who listen, work as a team, document all processes, and desire to provide you with a service that will interrupt your home life as little as possible.

About Houzz

Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish - online or from a mobile device. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, CA, Houzz also has international offices in London, Berlin and Sydney. For more information, visit