It's common for homeowners to have trouble visualizing the impact a remodel will have on their daily life. It can be difficult to see past the ugly, outdated and broken cabinets, dirty grout, dull lighting and cramped spaces they've lived with for years. It's even more difficult for a new homeowner to fully understand how they will function in their kitchen or bathroom because they haven't moved in to fully experience the space.Read More
A few months ago at a NARI (Nation Association of the Remodeling Industry) chapter meeting this came up in conversation. It was said in a lovingly snarky way by a regular guest and it made me think to myself, “why do I participate fully and joyfully in NARI?”
It’s not my religion, but it is part of my faith structure. I realized that just as I am involved at All Souls Parish in Berkeley in helping members get meals and rides, and in my leadership responsibilities in Bible Study Fellowship International (BSF) to have a deeper relationship with God and my church community; I fully believe that making connections at the monthly San Francisco Bay Area (SFBA) and North Bay meetings is valuable for me, for the contractors, architects, showrooms, and other remodeling industry professionals and homeowners.
Since starting Design Set Match five years ago, I desired to make connections that had meaning, connections that could take root. I’m skeptical by nature, but I knew some of what Paul and Nina Winans had poured into the organization and that there is often value that words can not describe so at the end of my first year as an entrepreneur I took a step of faith and became a NARI member. Now some might ask if I “got any business” from other members that first year, I don’t think I did, and that's ok.
I became a board member so that I could know and fully understand more about the organization for myself. And I’ve since become the board secretary, taking notes of each meeting, and I’ve joined Dave Freer of the Collier Warehouse on the Membership Committee after having an opportunity to watch and listen to see where I felt that best fit for personal and association growth.
So what do I get out of NARI? Nothing. Well not completely. I love that even if the topic was about concrete or something else that might bore me, the SFBA meetings are in showrooms so that every meeting is four-fold with great locations, educational topics, networking and industry politics (I’m glad others can represent me in this). I probably put more into NARI than I receive in “instant gratification”, but I believe that with small steps of faith, the services I can offer to homeowners in San Francisco, Berkeley, and Marin, will grow in quality. I attend meetings, invite new comers and reach out to members to build relationships with the company owner(s) and their staff. I find it is critical to know who I will actually be working with. I nurture those relationships each month and look for opportunities to improve my businesses quality of service by introducing homeowners to General Contractors I can trust and introducing contractors to showrooms and trade or sub-contractors that I believe they can trust too. Is it perfect? Nothing in remodeling is, but integrity and passion for remodeling is key for any professional I trust.
Investing in a strong building industry is the foundation for success in remodeling for homeowners and business owners a like.
ALISA HOFMANN & DESIGN SET MATCH of OAKLAND, CALIFORNIA Receives
Best Of Houzz 2015 Award
Over 25 Million Monthly Unique Users Rated Top-Rated Home Building,
Remodeling and Design Professionals in the United States and Around the World
OAKLAND, CA, January 22, 2015 – DESIGN SET MATCH of Oakland, CA has been awarded “Best Of Houzz” for Customer Satisfaction by Houzz, the leading platform for home remodeling and design. The 5 year old design firm was chosen by the more than 25 million monthly unique users that comprise the Houzz community from among more than 500,000 active home building, remodeling and design industry professionals.
The Best Of Houzz award is given in two categories: Design and Customer Satisfaction. Design award winners’ work was the most popular among the more than 25 million monthly users on Houzz, known as “Houzzers.” Customer Satisfaction honors are determined by a variety of factors, including the number and quality of client reviews a professional received in 2014. Winners will receive a “Best Of Houzz 2015” badge on their profiles, helping Houzz users around the world who discover and love a professional’s work to learn even more about that business’ popularity and satisfaction rating among their peers in the Houzz community.
We work with homeowners who are busy professionals working long days or running their kids to multiple activities and don't have hours to spend in showrooms. They have tried working with architects and are overwhelmed when they are sent to select materials on their own, or they are frustrated when they can't read their drawings or visualize their new kitchen and bath remodel. Usually they are trying to make responsible investment decisions but are secretly worried they may make choices they decide they don’t like until it is too late. We start with an initial conversation for about five to ten minutes and we schedule a complimentary consultation to see if we are a good match for each other. If it makes sense, we arrange to do a schematic design where we measure and remodel the kitchen or bathroom on the computer with photorealistic renderings to help us imagine the transformation before investing thousands of dollars and months in a construction zone. We work as a team with the general contractor in the design process and construction preparation to complete the necessary drawings for pulling permits as well as continued conversations and visits during construction for adjustments due to unforeseen circumstances. We have the honor of hiring a professional to photograph to document these fantastic home metamorphoses.
“Houzz provides homeowners with a 360 degree view of home building, remodeling and design industry professionals, empowering them to engage the right people and products for their project,” said Liza Hausman, vice president of industry marketing for Houzz. “We’re delighted to recognize Alisa Hofmann & Design Set Match among our “Best Of” professionals as judged by our community of homeowners and design enthusiasts who are actively remodeling and decorating their homes.”
Follow DESIGN SET MATCH on Houzz http://www.houzz.com/pro/designsetmatch/
About Alisa Hofmann
From childhood I have always been fascinated with homes of all shapes, sizes, and styles. I found that I was also disappointed when visiting a historic home that had been poorly remodeled by a well-meaning do-it-yourself homeowner who, with a little design guidance, could have a room that functioned and didn't stick out like a sore thumb. When I discovered there was a career I could choose that would appease my fascination as well as improve the life of a family and a building, I knew interior design was the right choice for me.
Sustainable design was being rediscovered and taught practically while I was in school but has only more recently become mainstream in everyday living. I am not a step-in-and-design-it-for-you person. While there are certain design elements and placements that must be just so, I prefer to work side by side with homeowners to guide in their decision making process. With so many choices in the showrooms it is easy to get overwhelmed. As your designer, I help guide your decisions step by step so that you can focus on what will work best for you and your family and not all of the other distracting eye-candy.
While many homeowners may be adept in construction, I highly recommend choosing contractors and specialty installers who are licensed, bonded and insured, and are professionals certified through the National Association of the Remodeling Industry (NARI) and Build It Green (BIG). My goal is, as should be yours, to have the best experience possible. This comes often not through the cheapest bidder on a project, but through companies and individuals who listen, work as a team, document all processes, and desire to provide you with a service that will interrupt your home life as little as possible.
Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish - online or from a mobile device. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, CA, Houzz also has international offices in London, Berlin and Sydney. For more information, visit www.houzz.com
Planning and preparing to remodel your kitchen and/or bath is a lot of hard work. Even if you hire an interior designer and a construction team there is emotional work, it can often be draining. People I work with often have some vision for their new space, colors, how they might use it and why, more often than not there is much more to be considered.
Last week I met with a couple who's home is in Kensington. It's been their family home for more than 20 years where they raised their family and now have grandchildren come to play. While I was measuring their master bathroom we also discussed how their space might be different, and how might it improve their lives. Would changing from one sink to two make a difference? If we installed medicine cabinets with electrical outlets inside to charge their toothbrushes and other items would they actually use it? We stood together and seriously looked at what is working now... which usually isn't much, so next we looked at what wasn't working and why in an almost Sherlock Holmes methodology. Standing in the space and having some sense of roll play or pretending to use what might be. "Purging" was an option she suggested, but not one that I typically recommend as a starting point. Change is hard and changing the habits we have formed for many years is even harder.
Sometimes we get to the last week before construction is scheduled to start and kitchen cabinets are still full and "no one" has time to pack it away in an organized manner. Often people tell me they will purge when they "move out" of the space, but really how many of us actually do that for everything that needs to go? The last time I moved it was in haste. Our upstairs neighbor had left their bath water running and it over flowed and rained into our apartment. Ideally we would have come back the next day and purged the expired pantry items, household cleaners and junk mail, but instead we purged the major items that were damaged and briskly packed everything including paper trash that really should've been shredded. Whew. When homeowners who are preparing to remodel leave this to the last week it is the same. Maybe there isn't a literal flood to deal with, but the hasty, unorganized packing is stressful and comes back to haunt them when it's time to move into their new kitchen or bath. What a let down to go through all that unwanted stuff in the middle of your new space.
Last year I met a professional organizer, Lis McKinley, from Let's Make Room. She specializes in working with homeowners preparing to remodel. Along with her crew she empties, organizes and assists in cleaning out the stuff that should really be tossed into the trashed and replaced with a better expiration date before unpacking. Earlier this year I introduced her to a couple I was working with in San Francisco to remodel their condo's kitchen and bathroom. While not everyone can or needs to move out, they felt this was the best option for them. Wow, I was impressed! Not only was she providing the needed packing, sorting and general cleaning out but she also helped them to sell unwanted items in good condition, provided and coordinated movers and found them temporary housing! I wish I had known her a couple of years ago!
In the end, whether you decide to do these chores yourself or hire someone who does it all the time, its best to remember that your personal time is valuable. For some it’s time away from your career, and others time with family. Make this time remodeling for yourself about yourself.
As an interior designer, having a portfolio of work is important for homeowners to see spaces that they can relate to, compare against and dream about. What's usually missing is the story behind the changes. What was "wrong" with the kitchen or bathroom in the first place? What difference did the changes make? Who was the contractor and other team members involved in the beautiful result? This week I've decided to highlight a San Francisco kitchen remodel that was done a few years ago.
San Francisco is known world wide for her cable cars, steep hills and painted ladies. She and other Bay Area homes are known for their small closets, antique built-ins, formal dining rooms and too many doors connecting small rooms as though they were related to the Winchester Mystery House. This kitchen was no different. Having 5 doors in roughly a 12'x12' space resulted in the refrigerator being located in the breakfast nook (through one of the doors) and the pantry door not opening all the way plus needing to squeeze into a small space just to get to the pantry items.
Why was this kitchen so poorly planned? For starters, refrigeration technology didn't exist. Victorian era people had ice delivered to keep cold items cold for a few days, and here in the Bay Area many used their "California Cooler" which was essentially a dry pantry with circular birdhouse sized holes to allow the foggy cool air regulate temperature. Milk and eggs were delivered regularly and many of the more affluent families had a couple of servants which were to remain hidden from guests while they prepared the food. Our culture has changed significantly from the days of Downton Abbey. Families today who have hired help want open kitchens and are not ashamed of the au pair or the housekeeper who work for them. Why? It's simple, as humans we desire to be connected. Most families are working full time and being together for a few precious hours at home while preparing a meal and doing homework is just what we need.
In redesigning this San Francisco Victorian to be more warm, inviting and useable, the first thing that needed to change was to eliminate a few doors. This was achieved by removing the pantry closet and a duplicate door to the powder room, voila, a place for the refrigerator in the kitchen! The pantry storage was incorporated into cabinetry with easily accessible pullout shelves, lazy Suzan's and other kitchen cabinet storage solutions. The three doors that remained became doorways instead, which removed the hazard of opening a door on someone as you entered the kitchen blindly. (There is a reason restaurant employees yell out "corner" and have rules about which door to go in and which to exit.)
The next design challenge was to simultaneously maintain the size of the kitchen while maximize its storage and making it more manageable for 2-3 people working in it. Being that there wasn't any room to expand, without losing the integrity of the formal dining room, this did take a little structural engineering and creative thinking on the part of the plumber, the heating duct specialist, and the carpenter but it was well worth it. We were able to keep the original heating location and painted wood paneling in the dining room and by providing a peninsula instead of an island we increased useable counter space, created work zones for a 3-person kitchen and invited guests to participate in the meal preparations without crowding the cook.
Imagine, holiday dinners with the whole family, children rolling dough and cutting cookies, grandma roasting turkey and making her famous macaroni-n-cheese, dad washing dishes while talkative aunts and uncles are sitting at the counter with the latest "news" all without bumping elbows, stepping on toes or colliding with a serving platter full of delicious home-made goodies sliding off onto the floor!
One experience that makes me unique in the remodeling and design community is my time designing homes as an employee of Winans Construction Inc, a Design Build company out of Oakland, CA. Past National NARI (National Association of the Remodeling Industry) President and SFBA NARI (San Francisco Bay Area) chapter presidents, Paul Winans & his very organized wife Nina have since retired remodeling homes, but their legacy lives on as they continue to come along side professional contractors via and Remodelers Advantage, training them how to serve their clients with the highest integrity.
Why is this unusual? Most Architects and Designers have very little hands-on experience with the designs they create. Now while I wasn't hammering nails or pouring concrete, I was present and available for answering questions about oddities that might come up such as framing being in the way that prevents the recessed light fixture or the shower valve and controls to be installed correctly. I was there to look for fine details and relationships, in tile placement and alignment for example. Keeping the completed project in mind so that in the end there were fewer items on the "final punch list" and no major do-over installation work to allow the homeowners to move back in on time.
Now as an independent kitchen and bath designer through Design Set Match I'm not a general contractor, but I do continue to offer the detailed focus that is necessary for a successful remodel. I like to work with general contractors who truly follow a team approach, who keep a detailed schedule of the project and who plan everything out as much as possible before starting construction.
The team approach starts with Schematic Design. The Schematic Design phase gives me an opportunity to get to know you and your home better and I often connect homeowners with a couple of general contractors who truly care and value the new design you've work so hard come up with. I will have measured and drawn your existing rooms and created a couple of remodeled alternate options in my computer. During that time, I encourage my clients to connect with contractors, and as I’ve mentioned before in my article “Do I Really Need Three Bids?” have initial conversations and possibly get a ballpark cost (not a bid). Use this time to interview and narrow down your choices for whom you might want to work with. If you have already selected your contractor that's great! I'd like to invite them to our appointment to review the schematic designs.
In the Design Process and Construction Preparation phases, our next steps will include selecting the materials you will actually use in your kitchen or bathroom. While the contractor generally isn't involved much here, I will be providing them with a detailed list of materials, quotes and data/specification sheets so we can discuss possible concerns early. I like to go to your home to walk through the project with the contractor and their trade contractors. Occasionally there is a concern for the electrical load on the existing wiring and coordinating with PG&E, or reusing fresh water plumbing supply lines and the plumber may recommend bringing a new supply line from the main at the street. Having these conversations now sets up expectations and reduces stressful and costly unforeseen circumstances after construction has started. This also provides your contractor with accurate information so they can provide you with a fixed price contract, as I've recommended before in "Decisions and Consequences". All to often homeowners are suckered by the "lowest bid" only to realize that the “allowances” the contractor provided were far from realistic and end up costing thousands more than what they had expected.
During construction the contractor is "in charge" of managing their team, but I schedule site visits to see and help understand specific aspects. Much as I did while working on the Winans Construction team, I act as a guide who focuses on the end of the project while answering homeowner and contractor questions regarding framing, electrical, plumbing and tile layout. Unfortunately this can break down when contractors are not organized with their schedules, are poor communicators and don't return phone calls or emails in a timely manner. I try to eliminate this as much as possible by reaching out to them often and working with them earlier in the process rather than later so that we have built a relationship on trust and mutual respect especially if we haven't worked together before.
My goal is not to push any contractor under a bus, nor is it to be pushed. It is to create a beautiful new space for you to live in happily for years. Pointing fingers and passing blame is not my objective. Let's work together to design and build your home in away that is satisfying to everyone on the team especially you.
What is the #1 thing homeowners are looking for in their remodeling process?
Unfortunately, this is the complete opposite experience that even the best showrooms have to offer. In a continuing education course this week I was reminded of the clutter experienced by someone who walks in for the first time. Its so easy to to be overwhelmed! Homeowners who work with me have often experienced this before discovering me. They have tried to select or shop for their materials (plumbing fixtures, cabinets, tile, lighting fixtures etc) on their own. They have walked into some fabulous and not so fabulous places only to turn around and leave equally because there are too many choices and they are afraid of making the wrong one. For example, did you know there are 1000 different granite possibilities for your countertops? And thats not counting all of the other countertop possibilities like marbles and man-made options. I often refer to this as the Disneyland Effect.
Imagine. You've just walked through the gates of the "Happiest Place on Earth" and instantly you have emotionally shrunk down to the size of a child. You're excited and intimidated, you feel like you should know where to go, and at the same time feel lost on where to start. You take a few steps in wonderment, looking around in every direction with an almost bobble-head bounce and with every step you continue to emotionally shrink and don't feel as happy as you had hoped. You find and check a map to collaborate with your group and decide where to go first. Once you've made it through the Main Street gauntlet the Wonderful World of Walt's dreams is opened up to a seemingly limitless expanse. But now you have your guide and a starting point and because and thats what you do. You keep yourself from going on all the other attractions before getting to that first destination. After you have had your first fun attraction experience you are at easy, you feel empowered you can explore the many nooks of delight without fear. It is now the happy place that was promised. At the end of the day you leave a little exhausted from all of your hard work, relieved that you were able to conquer the beginning frustrations and satisfied as you walk hand-in-hand smiling and wearing your mouse ears proudly.
The same is true of the showroom experience, only there are sales persons as guides. Of course, we have all been trained by our parents not to "trust" sales people. Yes, while some of them can have the "used car salesman" approach, most are simply overly trained in all of the product details, and they often try to teach homeowners which adds to the overwhelming feeling. This is where the team approach provides a more positive experience. The homeowners I work with are also needing a guide and a starting point. Someone who will help to narrow down the choices quickly and simply. Someone who is not "trying to sell" the most expensive items to bump up their commission and who can work with the product educated showroom associate side by side. Someone who has the full picture in mind even when the homeowner can't fully picture everything in their own mind yet. In the end, they may be a little tired, after all making decisions is hard work. They go home and have a good night's sleep. They are confident in their choices and comfortably at ease in knowing that the next showroom they walk-into to finish their bathroom or kitchen materials selections will be a smooth experience too.
About a month ago I had discovered that the San Francisco Design Center was in a land development pickle. Now I am pleased to see that district supervisor Malia Cohen has stood her ground!
She also agrees that the design district buildings deserve landmark designation but not at the cost of its current tenants.
While I love Pintrest, this issue has nothing to do with them except that they were the big name tech company in the running for this space. These couple of blocks of street was named after Henry Adams for a reason, and that history for the design center is key for all in the remodeling industry and homeowners too.
This follow-up story by SF Gate is clearly stating everything. Check it out. Oh and if you are in her voting district, I hear she is up for re-election, please consider supporting her in the polls for doing there right thing for her community and yours!
I have only recently become aware of the San Francisco Design Center being considered for historic preservation. My first thought? Excellent! These buildings need to be preserved, lets not lose them! But upon being more informed I am deeply saddened at the loop-holes that will tear apart this great institution. This article by the San Francisco Chronicle gives a balanced report, but ultimately it does mean the demise of something only large cities provide.
I'm not the most political person, I agree with the historic preservation of these buildings on Henry Adam's at the Division Circle and I love Pintrest. I don't agree with misuse of the historic preservation trailing policies that are allowing the building owners to force the San Francisco Design District into chaos. There needs to be balance. While I value Pintrest as a tool for homeowners and designers a like, to displace those who are in the building industry will only make things more difficult for homeowners in the along-run. The beauty of having a design district is to simplify and reduce the time it takes to visit showrooms, thus increasing the likelihood of higher costs to homeowners. Digital images are not something to be trusted when making the ultimate purchase for your kitchen or bathroom projects. You need to see, feel and operate if possible the items that you will be investing in and installing into your home.
What we need is to incorporate the building industries' technology partners and mesh showrooms and offices together, not push out. We need showrooms and office spaces integrated so that designers, architects and contractors as well as technology tenants can cohabitate and collaborate to being the best built homes to the public.
We are San Francisco, would the New York Design district put up with this? Neither should we.
I am excited to announce that I am moving in with my favorite plumbing showroom, Jack London Kitchen and Bath Gallery! 2500 Embarcadero St., Suite F, Oakland, CA 94606 where I will be holding office hours from 10 am - 4:30 M-F by appointment.
As of Monday June 16th, I will have my office in the loft area of this fantastic showroom. Stop by and say "hello" or make an appointment and I can do what I do best as the "Sherlock of Design" by turning the overwhelming choices into an enjoyable experience in selecting what is just right for their function needs, style and budget while having fun.
Remodeling projects excite me!
I love working with home owners to create functional and beautiful kitchens and bathrooms. The thrill of listening to their ideas and needs and working on creative ways to make as much of it come true as possible by assisting with materials selections and smoothing out the overwhelming decision making processes that take place prior to construction.
Yesterday was another wonderful part of this adventure. I had the opportunity to be with the general contractor, David Karp of City Structures during a site walk-through of the trade contractors. Even more exciting was that I was able to invite some of my favorite companies to work with! Collaboration is essential for a remodel to run smoothly. Not only was I able to meet these professionals, but we worked together to find solutions to some of the more complexities that need to be resolved before we apply for building permits.
What is a "Trade" and who did I invite? A Trades person/contractor (or sub contractor) is very specifically focused on the work that they do, a plumber, electrician or tile installer for example. Its fun to be on a team that isn't about being responsible for just their part, but has the ultimate goal of a fabulous bathroom in mind. I was glad to have the opportunity to invite some of my trusted trade partners, Lunt Marymor, Roberts Electric, Sarah Young Tiling and Sontag Construction, many of whom are NARI (National Association of the Remodeling Industry) members.
Even more exciting is that this bathroom will be brought to life in the near future. Go Team!