San Francisco Bay Area National Association of the remodeling industry

Yes, I “Drank the Kool-Aid”

San Francisco Duboce Triangle Edwardian Master Bath  NARI Members involved in this project include      General Contractor: Jeff King & Company      Vanities & Plumbing Fixtures: Jack London Kitchen and Bath Gallery     Shower Enclosure: California Shower Doors      Photography: Treve Johnson Photography

San Francisco Duboce Triangle Edwardian Master Bath

NARI Members involved in this project include     General Contractor: Jeff King & Company     Vanities & Plumbing Fixtures: Jack London Kitchen and Bath Gallery     Shower Enclosure: California Shower Doors     Photography: Treve Johnson Photography

A few months ago at a NARI (Nation Association of the Remodeling Industry) chapter meeting this came up in conversation. It was said in a lovingly snarky way by a regular guest and it made me think to myself, “why do I participate fully and joyfully in NARI?”

It’s not my religion, but it is part of my faith structure. I realized that just as I am involved at All Souls Parish in Berkeley in helping members get meals and rides, and in my leadership responsibilities in Bible Study Fellowship International (BSF) to have a deeper relationship with God and my church community; I fully believe that making connections at the monthly San Francisco Bay Area (SFBA) and North Bay meetings is valuable for me, for the contractors, architects, showrooms, and other remodeling industry professionals and homeowners.

San Francisco Duboce Triangle Edwardian Laundry Nook   NARI Members involved in this project include       General Contractor: Jeff King & Company       Electrical Fixtures: Berkeley Lighting       Photography: Treve Johnson Photography

San Francisco Duboce Triangle Edwardian Laundry Nook

NARI Members involved in this project include     General Contractor: Jeff King & Company     Electrical Fixtures: Berkeley Lighting     Photography: Treve Johnson Photography

Since starting Design Set Match five years ago, I desired to make connections that had meaning, connections that could take root. I’m skeptical by nature, but I knew some of what Paul and Nina Winans had poured into the organization and that there is often value that words can not describe so at the end of my first year as an entrepreneur I took a step of faith and became a NARI member. Now some might ask if I “got any business” from other members that first year, I don’t think I did, and that's ok.

I became a board member so that I could know and fully understand more about the organization for myself. And I’ve since become the board secretary, taking notes of each meeting, and I’ve joined Dave Freer of the Collier Warehouse on the Membership Committee after having an opportunity to watch and listen to see where I felt that best fit for personal and association growth.

So what do I get out of NARI? Nothing. Well not completely. I love that even if the topic was about concrete or something else that might bore me, the SFBA meetings are in showrooms so that every meeting is four-fold with great locations, educational topics, networking and industry politics (I’m glad others can represent me in this). I probably put more into NARI than I receive in “instant gratification”, but I believe that with small steps of faith, the services I can offer to homeowners in San Francisco, Berkeley, and Marin, will grow in quality. I attend meetings, invite new comers and reach out to members to build relationships with the company owner(s) and their staff. I find it is critical to know who I will actually be working with. I nurture those relationships each month and look for opportunities to improve my businesses quality of service by introducing homeowners to General Contractors I can trust and introducing contractors to showrooms and trade or sub-contractors that I believe they can trust too. Is it perfect? Nothing in remodeling is, but integrity and passion for remodeling is key for any professional I trust.


Investing in a strong building industry is the foundation for success in remodeling for homeowners and business owners a like.

Design to Build On

One experience that makes me unique in the remodeling and design community is my time designing homes as an employee of Winans Construction Inc, a Design Build company out of Oakland, CA. Past National NARI (National Association of the Remodeling Industry) President and SFBA NARI (San Francisco Bay Area) chapter presidents, Paul Winans & his very organized wife Nina have since retired remodeling homes, but their legacy lives on as they continue to come along side professional contractors via  and Remodelers Advantage, training them how to serve their clients with the highest integrity. 

Berkeley LaCasita Home Office

Berkeley LaCasita Home Office

Why is this unusual? Most Architects and Designers have very little hands-on experience with the designs they create. Now while I wasn't hammering nails or pouring concrete, I was present and available for answering questions about oddities that might come up such as framing being in the way that prevents the recessed light fixture or the shower valve and controls to be installed correctly. I was there to look for fine details and relationships, in tile placement and alignment for example. Keeping the completed project in mind so that in the end there were fewer items on the "final punch list" and no major do-over installation work to allow the homeowners to move back in on time.

Now as an independent kitchen and bath designer through Design Set Match I'm not a general contractor, but I do continue to offer the detailed focus that is necessary for a successful remodel. I like to work with general contractors who truly follow a team approach, who keep a detailed schedule of the project and who plan everything out as much as possible before starting construction. 

The team approach starts with Schematic Design. The Schematic Design phase gives me an opportunity to get to know you and your home better and I often connect homeowners with a couple of general contractors who truly care and value the new design you've work so hard come up with. I will have measured and drawn your existing rooms and created a couple of remodeled alternate options in my computer. During that time, I encourage my clients to connect with contractors, and as I’ve mentioned before in my article “Do I Really Need Three Bids?” have initial conversations and possibly get a ballpark cost (not a bid). Use this time to interview and narrow down your choices for whom you might want to work with.  If you have already selected your contractor that's great! I'd like to invite them to our appointment to review the schematic designs. 

El Cerrito Traditional Hall Bath

El Cerrito Traditional Hall Bath

In the Design Process and Construction Preparation phases, our next steps will include selecting the materials you will actually use in your kitchen or bathroom.  While the contractor generally isn't involved much here, I will be providing them with a detailed list of materials, quotes and data/specification sheets so we can discuss possible concerns early. I like to go to your home to walk through the project with the contractor and their trade contractors. Occasionally there is a concern for the electrical load on the existing wiring and coordinating with PG&E, or reusing fresh water plumbing supply lines and the plumber may recommend bringing a new supply line from the main at the street. Having these conversations now sets up expectations and reduces stressful and costly unforeseen circumstances after construction has started. This also provides your contractor with accurate information so they can provide you with a fixed price contract, as I've recommended before in "Decisions and Consequences". All to often homeowners are suckered by the "lowest bid" only to realize that the “allowances” the contractor provided were far from realistic and end up costing thousands more than what they had expected.

During construction the contractor is "in charge" of managing their team, but I schedule site visits to see and help understand specific aspects. Much as I did while working on the Winans Construction team, I act as a guide who focuses on the end of the project while answering homeowner and contractor questions regarding framing, electrical, plumbing and tile layout. Unfortunately this can break down when contractors are not organized with their schedules, are poor communicators and don't return phone calls or emails in a timely manner. I try to eliminate this as much as possible by reaching out to them often and working with them earlier in the process rather than later so that we have built a relationship on trust and mutual respect especially if we haven't worked together before. 

My goal is not to push any contractor under a bus, nor is it to be pushed. It is to create a beautiful new space for you to live in happily for years. Pointing fingers and passing blame is not my objective. Let's work together to design and build your home in away that is satisfying to everyone on the team especially you.